I wonder if you should make your North Star related to stickiness, perhaps a monthly cohorted # of stories per new user. Sticky products generate word of mouth — when kids engage, parents talk! — so you’re likely to still be positively influencing your CAC, albeit indirectly.
(And if you’re wondering who the eff this random stranger posting on your blog is: my best friend, a fellow PM in an online moms group you’re in, shared your blog with me some months ago, as I’m also a 15 yr PM turned solopreneur as of a year ago. I’ve been following your journey and appreciating both your masterful writing and your rigor in applying PM best practices to bootstrapping.)
Aw! Thanks so much for your kinds words, and glad to have you on the newsletter. Keep sending me feedback :)
Stickiness metric as a north start seems right. Would welcome your feedback on which of the following seem like the right best stickiness metric (here are some candidates I'm considering):
1) 2nd week retention
2) 2nd story creation
3) 2nd session
4) as you suggest, stories / user in the first month or week
Some of these are easier then others, and I'm just not sure how far down the funnel I should aim to start for now. Does targeting a shallow improvement trickle down? Or is picking a metric that's deeper the only way to do it at this phase?
I wonder if you should make your North Star related to stickiness, perhaps a monthly cohorted # of stories per new user. Sticky products generate word of mouth — when kids engage, parents talk! — so you’re likely to still be positively influencing your CAC, albeit indirectly.
(And if you’re wondering who the eff this random stranger posting on your blog is: my best friend, a fellow PM in an online moms group you’re in, shared your blog with me some months ago, as I’m also a 15 yr PM turned solopreneur as of a year ago. I’ve been following your journey and appreciating both your masterful writing and your rigor in applying PM best practices to bootstrapping.)
Aw! Thanks so much for your kinds words, and glad to have you on the newsletter. Keep sending me feedback :)
Stickiness metric as a north start seems right. Would welcome your feedback on which of the following seem like the right best stickiness metric (here are some candidates I'm considering):
1) 2nd week retention
2) 2nd story creation
3) 2nd session
4) as you suggest, stories / user in the first month or week
Some of these are easier then others, and I'm just not sure how far down the funnel I should aim to start for now. Does targeting a shallow improvement trickle down? Or is picking a metric that's deeper the only way to do it at this phase?